Developing a Digital Strategy 013 – Social Media Measuring Tools

by Heidi Allen on February 8, 2010

Search engines like Google are noting our connections and friendships online, not just our content.  If you want to be found it is worth investing in your online connections.

Tools to measure what you are doing online for your blog, twitter and facebook

Measuring a Blog or Website

website graderWebsite grader from Hubspot

I would recommend this tool – not only does it grade your site (and others) it gives very practical suggestions on how to  improve it and tells you when Google last crawled the site and how many pages are indexed.  It automatically detects if you have a twitter account and grades that too.

It also ties into Alexa which is another tool for looking at the reach and ranking of any website or blog.  This is on top of your Google analytics which should be one of your primary sources for your own web stats.

Another useful statistic is your Google Page Rank – as a rough indication these are the percentages of sites in each category:

google page rank categoriesHowever as The Google Webmaster forum says:

We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner. If you’re looking for metrics, we’d encourage you to check out Analytics

Grading your twitter account

Here are couple of sites you can use to grade your twitter account, each based on different measurements:

Grading your facebook page

If you have a facebook page it comes with its own facebook stats and you can also use Facebook grader to grade the facebook of accounts that aren’t your own.

How much is your website worth?

And if you want a bit of fun you can also have a look at how much your website is worth. I have calculated the worth of this website on three different sites: Cubestat, MyWebsiteWorth, Website Outlook. The data is somewhat inaccurate variable but you can see what someone might buy your site for.  Apparently this one is going for…. well, take your pick

What is my website worth

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{ 7 comments… read them below or add one }

Sean Carmody February 10, 2010 at 8:30 pm

It seems my blog is worth $89. Woo-hoo!

This comment was originally posted on North Side Coffee Mornings

[Reply]

fiona February 10, 2010 at 10:17 pm

Ha ha ha ! Very funny :0) 

This comment was originally posted on North Side Coffee Mornings

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Nancy Georges February 10, 2010 at 10:52 pm

@iconic88 was the first person to introduce me to Posterous for the pure joy of connection & #RAOK
it’s all funny money – once this becomes the focus, then advertising and pop-ups etc will be flashing on our posterous sites.
let’s focus on the fun, the connections & the community that is being built and think of the resulting business that is done as a wonderful by-product! #nscm :-)

This comment was originally posted on North Side Coffee Mornings

[Reply]

fiona February 11, 2010 at 12:17 am

Nancy, so many people over the last month have said to me how they do business and get business from #nscm. 
It is collaborative, fun and also connects people to do work together. 
When ads and claims to it takes over in some structure – I leave! :0) 
I love the "real" thing that has been created from people collaborating and getting together, let alone the business they are all doing with one another. 
Working on a piece about how maybe the day of the chamber of commerce and such organisations are dying as a result of people creating networks they want and any structure that comes with them is self-evolved. 
It is an amazing shift in our society. 
Love to all 
Fi xx
PS Posterous is cool & so is @ironic88 for introducing you to it :0) (Still I don’t blog!!) :) ) hee hee 

This comment was originally posted on North Side Coffee Mornings

[Reply]

Nancy Georges February 11, 2010 at 11:12 am

totally agree Fi!
& once these archaic chambers of commerce are done with then we work on local councils or State politics….we don’t need both, our voices can be heard!!
:-)

This comment was originally posted on North Side Coffee Mornings

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