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	<title>Heidi Allen Online</title>
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	<link>http://www.heidiallen.id.au</link>
	<description>Digital Strategy in Health and Publishing</description>
	<lastBuildDate>Mon, 08 Feb 2010 03:43:54 +0000</lastBuildDate>
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		<title>Developing a Digital Strategy 013 &#8211; Social Media Measuring Tools</title>
		<link>http://www.heidiallen.id.au/developing-a-digital-strategy-013-social-media-measuring-tools/</link>
		<comments>http://www.heidiallen.id.au/developing-a-digital-strategy-013-social-media-measuring-tools/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 03:43:32 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1429</guid>
		<description><![CDATA[
Search engines like Google are noting our connections and friendships online, not just our content.  If you want to be found it is worth investing in your online connections.
Tools to measure what you are doing online for your blog, twitter and facebook
Measuring a Blog or Website
Website grader from Hubspot
I would recommend this tool &#8211; not [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Machine is Us</title>
		<link>http://www.heidiallen.id.au/the-machine-is-us/</link>
		<comments>http://www.heidiallen.id.au/the-machine-is-us/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 02:21:33 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1423</guid>
		<description><![CDATA[
The Machine is Us/ing Us (Final Version)
from pencil to

 digital text HTML and XML
blogs
 YouTube to flickr
bookmarking
 wiki&#8217;s
 communities
 copyright

oh and lets not forget Google
Made by Michael Wesch, Assistant Professor of Cultural Anthropology, Kansas State University
Check out his blog Digital ethnography

Thanks @amcunningham for this one

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Developing a Digital strategy 012 – Professional Social Media and which Sites to Join</title>
		<link>http://www.heidiallen.id.au/developing-a-digital-strategy-010-%e2%80%93-integrating-social-media-sites-linkedin/</link>
		<comments>http://www.heidiallen.id.au/developing-a-digital-strategy-010-%e2%80%93-integrating-social-media-sites-linkedin/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 01:31:36 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy Series]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1219</guid>
		<description><![CDATA[
Now that you have done the first steps of connecting online &#8211; you have your information stream (RSS feed, Feedly) and ability to post and connect information (twitter) what&#8217;s next? How do you get your site noticed?
Problogger on the &#8216;Myth of Great Content&#8217; Marketing Itself&#8216;:

&#8216;Great content will market itself&#8217;
&#8216;Write it and they will come&#8217;
&#8216;Quality Content [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Blogging is too hard, Im going to stop</title>
		<link>http://www.heidiallen.id.au/blogging-is-too-hard-im-going-to-stop/</link>
		<comments>http://www.heidiallen.id.au/blogging-is-too-hard-im-going-to-stop/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 08:00:02 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1358</guid>
		<description><![CDATA[
Many bloggers start strong, blog with great enthusiasm and then disappear &#8211; why does this happen?
People quit blogging maybe because they run out of things to say. After the intitial enthusiasm you need more info to continue. That, and not spending hours pouring over two paragraphs just in case there&#8217;s a better way to say [...]]]></description>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>I haven&#8217;t got a website.  How do I get one?</title>
		<link>http://www.heidiallen.id.au/i-havent-got-a-website-how-do-i-get-one/</link>
		<comments>http://www.heidiallen.id.au/i-havent-got-a-website-how-do-i-get-one/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 02:55:51 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[The Basics Series]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1325</guid>
		<description><![CDATA[
&#8216;I am a health professional and I hope to get a website up soon to &#8216;advertise&#8217; my service. I see the great importance you place upon social sites as word of mouth, etc, but I am still not sure how that actually works.
Your site gives excellent detail on specific areas (eg tweet management, etc.) but [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Developing a Digital Strategy 011 &#8211; Practicalities, tweeting from multiple accounts</title>
		<link>http://www.heidiallen.id.au/developing-a-digital-strategy-011-practicalities-tweeting-from-multiple-accounts/</link>
		<comments>http://www.heidiallen.id.au/developing-a-digital-strategy-011-practicalities-tweeting-from-multiple-accounts/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 01:39:17 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy Series]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1299</guid>
		<description><![CDATA[
Tweeting from different twitter accounts is a complex business, not least because it can easy to post a tweet from the wrong account. Here&#8217;s how I do it:
My main &#8216;me&#8217; account is @dreamingspires (focussed on health, publishing and social media in the main), and I have a neuroscience twitter account of @bodyinmind which is focussed on&#8230; [...]]]></description>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Developing a Digital Strategy 010 – 6 Questions to ask a Social Media Expert before employing them</title>
		<link>http://www.heidiallen.id.au/developing-a-digital-strategy-6-questions-to-ask-a-social-media-expert-before-employing-them/</link>
		<comments>http://www.heidiallen.id.au/developing-a-digital-strategy-6-questions-to-ask-a-social-media-expert-before-employing-them/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 11:03:16 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Strategy Series]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=955</guid>
		<description><![CDATA[
How do you chose a social media expert (dreadful phrase) from the gazillion stalking the interweb and how do you see past the smoke and mirrors and know if they can deliver? Here are some practical questions and tips.
1. What is your social media track record? How long have you being doing it?
Checking someone’s social media track record [...]]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Happy New Year from Sydney</title>
		<link>http://www.heidiallen.id.au/happy-new-year-from-sydney/</link>
		<comments>http://www.heidiallen.id.au/happy-new-year-from-sydney/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 00:21:10 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[General Stuff]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1236</guid>
		<description><![CDATA[

and many good things for 2010

]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Psychology of Twitter and being Online</title>
		<link>http://www.heidiallen.id.au/the-psychology-of-twitter-and-being-online/</link>
		<comments>http://www.heidiallen.id.au/the-psychology-of-twitter-and-being-online/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 22:30:44 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=1161</guid>
		<description><![CDATA[

What is the psychology of being online?


Can I trust who I meet?
Are these friendships as meaningful?
If I don&#8217;t bother will I miss out?
How can I disagree with someone when the whole world is watching. Worse &#8211; what happens when they disagree with me and the whole world is watching?
What are the rules of a twitter [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What the F**k is Social media and why should I care</title>
		<link>http://www.heidiallen.id.au/what-the-fck-is-social-media-and-why-should-i-care/</link>
		<comments>http://www.heidiallen.id.au/what-the-fck-is-social-media-and-why-should-i-care/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 03:50:29 +0000</pubDate>
		<dc:creator>Heidi Allen</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.heidiallen.id.au/?p=987</guid>
		<description><![CDATA[
There is a politer version of this which would be not nearly so much fun.  Over 200,000 views on Slideshare and 160 comments, this is great work by Marta Kagan The Secret Diary of a Bonafide Marketing Genius
What the F**K is Social Media: One Year Later

]]></description>
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