From the category archives:

Digital Strategy Series

Developing a Digital Strategy 013 – Social Media Measuring Tools

8 February 2010

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Search engines like Google are noting our connections and friendships online, not just our content.  If you want to be found it is worth investing in your online connections.
Tools to measure what you are doing online for your blog, twitter and facebook
Measuring a Blog or Website
Website grader from Hubspot
I would recommend this tool – not [...]

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Developing a Digital strategy 012 – Professional Social Media and which Sites to Join

31 January 2010

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Now that you have done the first steps of connecting online – you have your information stream (RSS feed, Feedly) and ability to post and connect information (twitter) what’s next? How do you get your site noticed?
Problogger on the ‘Myth of Great Content’ Marketing Itself‘:

‘Great content will market itself’
‘Write it and they will come’
‘Quality Content [...]

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Developing a Digital Strategy 011 – Practicalities, tweeting from multiple accounts

13 January 2010

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Tweeting from different twitter accounts is a complex business, not least because it can easy to post a tweet from the wrong account. Here’s how I do it:
My main ‘me’ account is @dreamingspires (focussed on health, publishing and social media in the main), and I have a neuroscience twitter account of @bodyinmind which is focussed on… [...]

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Developing a Digital Strategy 010 – 6 Questions to ask a Social Media Expert before employing them

6 January 2010

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How do you chose a social media expert (dreadful phrase) from the gazillion stalking the interweb and how do you see past the smoke and mirrors and know if they can deliver? Here are some practical questions and tips.
1. What is your social media track record? How long have you being doing it?
Checking someone’s social media track record [...]

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Developing a Digital Strategy 009 – Practicalities twitter etiquette

20 December 2009

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The number one rule in Twitter ettiquette is – Be Genuine. As a rule of thumb, think about what you are about to post and ask if you would say it in person.  For a company this translates to NO MARKETING SPEAK.  Get that?  NO PHONEY MARKETING SPEAK. Use normal language – people can tell [...]

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Developing a Digital strategy 008 – Practicalities, how to use Twitter tools

13 December 2009

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Using the right applications for twitter can can give you a powerful tool, save you time and keep you uptodate with your network and what is being said about you.
Tweetdeck
This is one of the most useful social networking tools at the moment. Tweetdeck helps you organize the people you are following on twitter into groups, [...]

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