More great resources from Hubspot. This time a five minute video on how to create a facebook page. Not only that – but once you have created the page, Hubspot gives you an idea of what and how to post AND how to measure what you are doing.

Here are the 5 steps:

1. Choose a Classification
2. Complete Basic Information
3. Fill the Page
4. Take Advantage of Features
5. Play and Track

They also include a freebie ebook – How to use Facebook for business

Complied from Facebooks Ad platform, in January 2011, this slideshow give some interesting stats – check out slides 14 and 15 for example – slightly more male than females (which surprised me) but the next slide shows the distribution of said genders.  Quite a different picture, that said stats are difficult to compile and interpret, so always have a big pinch of salt to hand.

Tribal Cafe have an excellent facebook page with free templates that you can use to customise your fanpage. To get access to their templates click on the like button at the top of their facebook page.

Links mentioned in the video:

• An note on the FBML (facebook markup language) application – don’t be put off by this – it’s an application that you can add following the steps mentioned in the video which enables you to download templates. Go to FBML. Click ‘Like’, Click ‘Add to my page’.
• Image Shack link here

If you’ve watched the first video here is customise your facebook page part two:

See also how to create a facebook page from scratch

I have just set up a new facebook page for my website (you’ll see its small beginnings on the right hand side of this blog) and used TribalCafe template to customise the Welcome Tab. I have also used their template to customise a YouTube tab for  BodyInMind’s facebook page here.

Having unsuccessfully tried to customise and code a facebook page previously I love that these templates are available.  Well done Tribal Cafe!

Australian Facebook Statistics

2010

• Launched in February 2004, Worldwide Facebook has more than 400 million active users and an average user has 130 friends [1]. [UPDATE, this is now 500 million users as of July 2010].
• Within Australia, facebook is currently the most used social media site and a key driver in Australians’ trial and uptake of social media [2]
• 83 percent of social networkers name Facebook as their main social networking platform, up from 72 percent in 2008 and 34 percent in 2007 [2]

  

• There are nearly 8 million monthly active users in Australia, although only 1 million of these are under 18 years old
• Three quarters of Australian Internet users (75%) reporting to have visited Facebook, 59 percent have a Facebook profile [2]
• The average time spent on Facebook in a given month is 8:19 hours – seven and a half hours more than its closest rival site, YouTube [2]

• UPDATE: July 2010: number of Australian users on facebook 9,009,660
• UPDATE: Nov 2011 number of Australian users on facebook 9,530,000, of which 8,250,000 are over 18 years old.

More Web Metrics

References

[1] http://www.facebook.com/press/info.php?statistics
[2] http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows